What better way to get views and make noise than to take over what’s possibly the most popular store in the heart of the city?

To expand the sales point, we turned the international mecca of technology into Bustom’s official physical store. When the Bustom online store is visited from an Apple store, a 10€ discount offer is unlocked using geolocation. Apple didn’t see that one coming, did they?

We took their store, now we needed their communication. We created 3 videos letting people know how to access their discount code, using apples photo ad campaigns format. A new form of appropriation!