START launched GUZZO, the Barcelona jazz club & gastrobar. A contest by art lovers, for art lovers, START connected established and emerging artists worldwide. The identity and website invite guests to interact with art and support freedom of expression.
Concept and Execution
START is a strong and straightforward directive as name and mission: Begin! Create! Bare walls and blank posters guided creatives to an interactive website with contest details. Photographers, graphic artists, and videographers competed and contributed to START, filling GUZZO with top quality artwork.
Concept, Graphic Identity, Web Design.
Fred Guzzo & Jeffe Otto